Blog | Raffles Marketing

Sep 20, 20223 min read

Making the case for Facebook and Instagram in B2B Marketing

Years ago, when I was finishing up in what was a primarily B2C Marketing role (my first) to move to a more B2B-orientated one, I recall...

Feb 23, 20223 min read

Working from home as a marketer—good or bad?

I don’t need to tell you that the workplace dynamic has been seismically changed since the Covid-19 pandemic, which saw a large...

Jan 21, 20225 min read

Two years as a freelance digital marketing consultant—a reflection.

I write this on the same evening that the Irish government announced the long-awaited easing of Covid-19 restrictions, a time for, at the...

Mar 22, 20213 min read

Less is more - tips on print advertising for small businesses.

Chances are we've all tried designing a print advert at some point in our lives. Maybe it was for a school event, maybe it was for a...

Mar 11, 20213 min read

Optical Illusions: why it's not all about having loads of followers when it comes to SME marketing.

Sales and Marketing can be very much a numbers game. So can running a business in itself – if you're reading this then I don't have to...

Jan 31, 20214 min read

Back Early, Back Often - what might Bebo's latest return hold?

Most of you will have seen the recent announcement that Bebo is to make a triumphant return (again) to the social media landscape in...