Niall KellySep 20, 20223 min readMaking the case for Facebook and Instagram in B2B MarketingYears ago, when I was finishing up in what was a primarily B2C Marketing role (my first) to move to a more B2B-orientated one, I recall...
Niall KellyFeb 23, 20223 min readWorking from home as a marketer—good or bad?I don’t need to tell you that the workplace dynamic has been seismically changed since the Covid-19 pandemic, which saw a large...
Niall KellyJan 21, 20225 min readTwo years as a freelance digital marketing consultant—a reflection.I write this on the same evening that the Irish government announced the long-awaited easing of Covid-19 restrictions, a time for, at the...
Niall KellyMar 22, 20213 min readLess is more - tips on print advertising for small businesses.Chances are we've all tried designing a print advert at some point in our lives. Maybe it was for a school event, maybe it was for a...
Niall KellyMar 11, 20213 min readOptical Illusions: why it's not all about having loads of followers when it comes to SME marketing. Sales and Marketing can be very much a numbers game. So can running a business in itself – if you're reading this then I don't have to...
Niall KellyJan 31, 20214 min readBack Early, Back Often - what might Bebo's latest return hold?Most of you will have seen the recent announcement that Bebo is to make a triumphant return (again) to the social media landscape in...